Monday, April 16, 2007

List of Ancestry CEOs

Paul Allen lists all the company's Chief Executive Officers in a recent blog posting:

Paul says, "Tim has made a number of very good decisions in the past year, and in the past few months I’ve seen an acceleration of good moves being made by the company. I’m very encouraged." He points out as he usually does when commenting about the company, that he left the company in February 2002 and has no inside information.

Paul's comments are interesting in another way. He always calls the company "Ancestry.com" even though since Paul's left it has gone through two name changes. When the company's myfamily.com web property was hot, the company changed its name to MyFamily.com, Inc. Then the dot-com bubble burst and revenues shifted dramatically from the myfamily.com property back to its ancestry.com property.

Tempting as it was, the company resisted the notion of changing the company name back. Instead, it has adopted the web-neutral name, "The Generations Network."

I think it was a good move, and I really like the company's new branding. Leaves, trees, and green dominate the series of company brands.

But some mischievious soul has given the company logo a hilarious nickname, "the Nervous Green Duck," and given it its own website. I'll tell you more secrets of the nervous green duck some other time.

No comments:

Post a Comment