“We’re very excited to see how the genealogical category is moving forward,” he said. “To FamilySearch, the growth of the category has always been very important, which is why we support societies, archives, and other commercial companies. We don’t think about them as competitors; we think about them as partners trying to build the community.”
Verkler said this year is turning out to be a great one. He saw a lot of positive indicators at NGS, spoke with representatives from several societies, including NEHGS, and was pleased to hear many are on growth paths.
Verkler is glad that Ancestry.com is doing well. “Ancestry’s growth has just been fantastic. It’s been exciting.” Their success as a public company attracts more investors to the category who then put money into other genealogy companies. Verkler said we’re going to see other companies in the space, like BrightSolid in Europe, MyHeritage with its worldwide penetration, Archives.com, and “some other companies that you can’t see yet that are coming your way soon, that are all gaining financial funding.”
“For us, it’s exciting to see that,” said Verkler. “All of these things make 2011 and 2012 look like great growth years.”