Monday, April 21, 2008

Ancestry Employees Get First Look

This morning Tim Sullivan introduced Generations Network employees to the _________ _________ Project, Ancestry's name for its v________ _________ initiative.

While Sullivan gave employees permission to talk about it outside the company, 2 minutes later more careful heads prevailed and we decided we should wait. Since electronically you can't see the twinkle in my eye with which I write this article, let me make it clear that I'm not being critical; I'm using the situation to have some fun with you.

The __________ tool was to enter Alpha release today and employees were asked to spend several hours this week trying it out and giving feedback. Understanding that things could change before its release, here's what it currently looks like:

[---CENSORED---]

For comparison, here's the FamilySearch Indexing program:

The slogan for Ancestry's _________ _________ Project is ________ ________ ________ ________. (I like the phrase: "Everybody deserves to be remembered." Unfortunately, a cremation urn company already has a similar trademark.) To illustrate the concept visually, the company has some ________ with _________ . Here's an example:

[---CENSORED---]

Employees received a postcard sized example and a gray wrist band inscribed with "Ancestry.com" and the project name.

Stay tuned for more information.

1 comment:

  1. Gee whiz. I appreciated that stuff on April Fools day, but this is driving me nuts! I'm a newbie to the online elements of the hobby and this just totally confused me.... I guess I'll have to wait until tomorrow for some useful explanation of what the heck this was!! :\

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