Wednesday, July 20, 2016

DNA Versus Extremism

Momodo DNA promotion videoI hear all the time about people testing ethnicity from different companies and getting different results. I’ve heard from a person or two with well documented trees that see some pretty obvious problems in DNA ethnicity results. The fact is, finding “pure” reference individuals upon which to base ethnicity calculations is a challenge. Consequently, ethnicity results are somewhat questionable.

Despite that, I recommend you watch a tear jerking video from Momondo’s latest marketing campaign. In light of recent world events, I found it particularly powerful.

“There would be no such thing as extremism if people knew their heritage.”

To view the video, click here:

(If the video won’t play, try this link.)


  1. I have seen it. I actually watched it twice. it is very moving--and seems genuine. As you say, a timely reminder of waht we share in common.

  2. this is a wonderful video! Could I share this with my friends on Facebook? Many are genealogists.
    MaryLou Crouch

    1. I think that would be okay. Share this link: or this one:

    2. That last link should be

  3. For people who believe there are races, this should shatter that myth. Love it.

  4. Thank you. Something positive in world with a lot of bad news right now.

  5. Very moving and thought-provoking. Thank you. I'm passing this on to many more.

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