Last Tuesday Ancestry.com launched a new corporate blog:
A sidebar welcome message says, "Here you will find informational, and sometimes fun, posts from the folks behind the scenes here at Ancestry. We hope you’ll notice just how passionate we are about family history and about the products we're building to help connect families over distance and time."
The blog has one post thus far, by Suzanne Bonner.
The Ancestry Insider glibbly took credit for this advance, bragging to his staff, "It's no coincidence that the company took this step after I began my editorial series calling for them to join the online conversation."
Great. Wait until he figures out they've just eliminated the need for his blog. The entire staff will be out on the street.
"I hope so," said the Insider. "I hope so."