“Archives.com is a great addition to the Ancestry.com family,” said Tim Sullivan, President and CEO of Ancestry.com. “It is a fast-growing business that has expanded the addressable family history market through a simple and affordable approach.”
More than 440,000 subscribers pay about $39.95 a year for a subscription. Archives.com was launched barely more than two and one-half years ago. During that time it has accumulated over 2.3 billion historical records according to its website. The records known to have been obtained from FamilySearch account for over one billion of these: 500 million public family tree records and over 500 million U.S. census records.
Archives.com’s other largest holdings are also available on other sites. From England and Wales, BMD records account for nearly 300 million of their records and census transcripts contain another 160 million. Living people records contain 200 million and NewspaperARCHIVE contributes another 100. The Social Security Death Index is the next largest collection, at 90 million.
Multiple price points is a tried and true method of marketing. Witness three drink sizes at McDonalds. Ancestry.com plans to operate Archives.com separately, retaining its brand and website, keeping it as a lower priced offering to its more robust Ancestry.com property.