I visited my DNA page last Saturday to see if the new Genetic Communities feature has launched yet. It hasn’t. But I did see something new. Ancestry gave me the opportunity to take a survey. It is part of the “Personal Discoveries Project.”
They posed the question, “Can we discover more from your DNA?” They invited me to take a survey to learn things about me that I might share with my genetic relatives. Participation is optional.
They gave several possible motives. “If we launch a new AncestryDNA project or feature inspired by your responses, you will be the first to know,” they said. They warned that they would combine the data—reasonably hiding your identity—for study and possible sharing on social media or used in advertisements, emails, or promotional offers. The FAQ page states
Learning more about our customers and what you may have in common with your genetic relatives and other AncestryDNA customers will help us provide a better user experience as we develop new products and features. Your feedback can help us identify patterns within groups of people connected by DNA so that we may enhance your AncestryDNA experience.
When I interviewed Kendall Hulet at RootsTech, he talked about Ancestry’s desire to open up the DNA experience more to non-genealogists. My guess is that this is part of that effort.
The survey asked about a dozen questions in each of eight different categories: personality, life story, lifestyle and behavior, travel and culture, traits and characteristics, family details, hobbies and interests, and fun and entertainment. They asked if I was a cat or dog person (dog), if I wore glasses (yes), if I snore (not anymore), what my favorite kind of car is (one that still runs), if I preferred coffee or tea (neither), if my earlobes are attached (no), if I was born in the same country as my grandparents (I lied), if I had ever been to a rodeo (yes), and would I sit it out or dance (dance).
I don’t know if this is a random-sampled survey, but I suspect they want as much data as they can get, to correlate against DNA data. I suspect if you go to your DNA page, you will see the invitation also.
For more information, see the FAQ page at https://support.ancestry.com/s/surveysFAQ.