Ancestry announced recently the addition of two members to their executive management team:
- Nat Natarajan, from Intuit, Executive Vice President of Product and Technology
- Vineet Mehra, from Johnson & Johnson, Executive Vice President and
Chief Marketing Officer
Nat Natarajan, named Ancestry’s Executive Vice President of Product and Technology, comes from Intuit where he recently served as senior vice president and chief information security and fraud officer. His tenure at Intuit also included holding the position of chief technology officer and senior vice president of product and engineering for the Consumer Tax Group, which serves a customer base of more than 30 million.
Vineet Mehra joins Ancestry as Executive Vice President and Chief Marketing Officer for the company. He joins Ancestry from Johnson & Johnson where he was Global President of J&J’s multi-billion dollar flagship Baby Care business. His tenure at J&J also included holding the position of President for J&J’s Global Marketing Services organization, where he led J&J’s core consumer marketing functions across the globe including Consumer Insights, Business Analytics, Digital Marketing, and J&J’s Media organization, where he managed more than $2 billion USD in spend around the world.
Both Natarajan and Mehra will be based in Ancestry's San Francisco office.
For more information, read the Ancestry press release.
I have no confidence that either one of these men have any interest in promoting genealogical research. Only someone's 'bottom line'. Every day Ancestry.com gets further away from serious genealogical research. What do Consumer Tax Groups and Baby Care business have to do with anything remotely resembling Genealogy?ReplyDelete
Whether you like it or not genealogy is a business. It takes hundreds of millions of dollars to do what Ancestry and other companies do. So the bottom line is not only important it is critical. If you don't like it then don't subscribe to the service...unless you're already getting your subscription for free.Delete
I didn't like it, the way that Ancestry was doing business, so I stopped subscribing. Judith's fears are well founded. Your reply sounds like it was written by Ancestry Corporate.Delete
Back around 2000 Ancestry's owners forgot their roots and what their REAL assets were, decided they owned an Internet company and went on a wild expansion binge. And nearly went bust. Is history repeating itself?ReplyDelete