Here’s something interesting I ran into recently in my tickler file:
Word on the street has it that the LDS Church [FamilySearch] is in the process of building a completely free service that will “bury” Ancestry.com and MyFamily.com. I’ve heard the board at MyFamily.com [Ancestry.com] is “freaked” because people inside the LDS Church working on the project have dubbed it the “Ancestry Killer”. I’d be a little nervous too.
According to my source, the LDS Church has put an incredible amount of resources toward the project. Apparently they have brought in top talent from Microsoft and Oracle to build the service. They have been working on it for sometime and are in the process of testing and transferring data to the new service from existing records. I don’t think this will bode well for any genealogy service charging a subscription fee including the newly minted worldvitalrecords.com. That would make the new service more than just an Ancestry killer. It would make it a category killer and that is one huge online category. …
Can anyone else shed light on this issue? …
October 12th, 2006
From the wording, I’m pretty certain that this article speaks of New FamilySearch. For what it’s worth, nobody in my circles at FamilySearch considered it an Ancestry killer.
Well, a lot of things have happened in the past six years, but the death of Ancestry.com is not one of them. Quite the opposite. Ancestry has thrived. Perhaps someone from Ancestry could look up and post a comment with some stats comparing today’s numbers (revenues, profitability, subscribers, record count) with 2006’s.