“Customer feedback is the backbone of developing a great product,” said Ancestry.com spokesperson, Matthew Deighton to me in a recent e-mail. They are beginning a new effort to study their customers.
“We have some in-person opportunities at RootsTech to kickoff this expanded initiative,” said Lisa R. Handalian, Senior User Researcher. “We're looking for Ancestry enthusiasts to provide feedback on some new concepts on the Ancestry.com website experience.”
They will be conducting sessions on Thursday, 6 February, and Friday, 7 February. There are two ways you can participate:
- A 90 minute focus group from 4:30 – 6:00 PM each day, where they will look at the Profile Page of people in your tree to understand how you use it and what new features you'd like to see. You will be asked to pull up interesting people in your tree to share with the group.
- A 50 minute one-on-one interview session where a member of the Product Research team will walk you through some new concepts and get your input. They will conduct these sessions at seven times each day.
To participate you need an active Ancestry.com account with a tree. To be considered, follow the link below and fill out the survey. They will confirm your participation and set up scheduling.